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A style guide captures the best advice for making your letters clear, conversational, concise, and consistent.
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A style guide helps new hires get into good habits immediately and puts them on the "same page" as veteran claims professionals.
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A style guide documents the department's view of writing abbreviations, capitalization, punctuation, compliance and product names, hyphenation and use of numbers, units, equations and symbols.
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A style guide makes consistent decisions about he use of troublesome and misused words (e.g. "which" and "that", "fax", "e-mail") as well as the writing of trade names.
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A style guide can give model examples of the format and phrasing of key departmental letters, including everything from the date to the "RE" line to the closing.
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A style guide alerts the department to commonly misspelled words, exceptions to punctuation rules, and common grammar mistakes.
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A style guide can help people understand how inadvertent examples of racism, ageism, sexism, and negative tone can give rise to bad faith lawsuits.
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A style guide can show how jargon, redundancy, unkept promises, and vagueness can confuse readers, slowing the claims handling process, and lower customer satisfaction ratings.
If you'd like more information about why a style guide for your department or company is an investment with endless dividends, please call me at (516) 767-9590 or e-mail garyblake725@gmail.com.
