Practically every claims department across North America has a stack of form letters that are sent to customers, physicians, attorneys, and others. Most of these letters are dusty with age and few have ever had a thorough edit for style, format, content, tone, phrasing, punctuation, or grammar.

"The Form Letter Fixer" brings a claims department's form letters into the 21st Century by making sure that they are customer-oriented, well-phrased, politically correct, persuasive, and error-free.

Says Gary Blake, "Even the smallest claims, workers' comp., or underwriting department has dozens of letters that are sent out hundreds of times a year. If each one has five or six errors -- and most, frankly, have more than that -- a company may be sabotaging its own ability to sell settlements quickly, maintain good relationships, and keep customers."

"The Form Letter Fixer" is an opportunity to have Blake, author of The Elements Of Business Writing, thoroughly critique or rewrite most or all of a claims department's letters, modernizing them, and making them friendlier and clearer. "If a claims department hasn't done this type of updating in more than three years," says Blake, "it could run the risk of perpetuating letters that make claims professionals look foolish or inept."

The cost for this service depends upon three things: (1) the number of letters requiring review, (2) the amount of change required, and (3) the deadline by which these changes are needed. The fee includes all follow- up phone calls, fax, and e-mail required to make the letters as close to perfect as possible.

Since there are an average of 5-6 writing problems of various degrees in each claims form letter, and since each form letter may be sent as often as 100 times a year or more, The Form Letter Fixer could well spare your company more than 25,000 errors annually by improving the style, tone, format, and impact of all the letters at once.

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