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Reduce Wasted Time. If your corporate manuals, product descriptions, reports, and proposals make both customers and senior management frustrated, it's time to help your engineers, marketing professionals, technical writers, and product mangers improve their skills. Small technical firms have been known to crash and burn because the manuals they produced weren't close to anything resembling English.
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Be specific. When you learn to be specific, you give instructions that are interpreted correctly, helping eliminate errors, hazards, and misinterpretations. Some written procedures are so bad that consumers get angry at your company because the manuals just don't help you use the device. Technical salespeople can't get away with just showing a customer a picture of the product they sell; they must convey information accurately.
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Be Organized. Each day, thousands of engineers and scientists stare blankly at their PCs and think, "Now, how should I begin this letter...?" By helping them learn how to get in touch with their ideas quicker, your company can save countless wasted hours.
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Improve Tone. Nasty letters and memos demoralize staff and cause people to feel alienated. Finding the appropriate tone can create a business atmosphere that is conducive to productivity and profitability.
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Reduce Wordiness. By showing engineers and scientists how to cut unnecessary words, we'll help them streamline their writing and make each document more impressive to customers and prospects.
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Be Friendlier. We can help rid your company's letters, manuals, status reports, and meeting minutes of jargon, pompous language, and antiquated phrases. By doing this and by helping your people write in simple Plain English, we'll help you present a more modern, less stodgy company image to your customers and prospects.
For more information about The Communication Workshop's on-site seminars in "Effective Technical Writing," call (516) 767-9590 or write to The Communication Workshop, 130 Shore Road, Port Washington, NY, 11050.